How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in

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Nhà xuất bản: HarperCollins s Inc

Tác giả: Rick Kash,David Calhoun

Nhà cung cấp: HarperCollins Publishers

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Sách How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in được nhà xuất bản HarperCollins s Inc phát hành năm 12/10/2010 .

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Thông tin sách How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in

Tên nhà cung cấp	HarperCollins Publishers
Tác giả	Rick Kash,David Calhoun
NXB	HarperCollins s Inc
Năm xuất bản	12/10/2010
Trọng lượng (gr)	454
Kích thước bao bì	3 x 23 x 15
Số trang	272
Hình thức	Bìa Cứng

Cuốn sách How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in là một tác phẩm xuất sắc, một tác phẩm để đời. How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in mang lại nhiều kiến thức và giá trị thực tế cho cuộc sống. Thư viện Sách Truyện xin chia sẽ nội dung sách How Companies Win : Profiting from Demand-Driven Business Models No Matter What Business You're in phiên bản PDF để đọc giả có thể tải và xem online.

Since World War II, the growth formula for business has been to increase revenues annually, consistent with an expanding economy. But with the recent financial collapse, the once profitable model they relied on - Supply Chain Management - isn't enough. Today, companies are struggling to find a new way of competing and winning in a world of contracting demand. Rick Kash and David Calhoun have the answer: a revolutionary demand-driven model that has already proven successful for some of the world's biggest companies, including Hershey, Best Buy, Anheuser-Busch, Wells Fargo, Allstate, Wal-Mart, and Coke. At the heart of this powerful new business model is a vision of a new kind of company, one that is driven not by chasing lowest cost supply, but by demand: knowing how to precisely identify customers, target those that offer the highest profits, and then build a demand to capture them. The Demand model is not an improvised or trendy response to the recent global economic collapse. Nearly a decade in the making, it is a farsighted vision whose time has come, one that can help businesses run faster, cheaper, and deliver higher quality products and service even in the tightest economic climate. In the new economy, Supply Chain remains every bit as important as it has been, Kash and Calhoun advise. But now it has a partner of equal importance, the Demand Chain. Implemented together, these two pillars of growth are the new Business Model for How Companies Win.

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