Tác Giả charles duhigg

Why do we do develop habits? And how can we change them?

We can always change. In The Power of Habit, award-winning New York Times business reporter Charles Duhigg translates cutting-edge behavioural science into practical self-improvement action, distilling advanced neuroscience into fascinating narratives of transformation.

Why can some people and companies change overnight, and some stay stuck in their old ruts? The answer lies deep in the human brain, and The Power of Habits reveals the secret pressure points that can change a life. From Olympic swimmer Michael Phelps to Martin Luther King Jr., from the CEO of Starbucks to the locker rooms of the NFL, Duhigg explores the incredible results of keystone habits, and how they can make all the difference between billions and millions, failure and success – or even life and death. 

The Power of Habit makes an exhilarating case: the key to almost any door in life is instilling the right habit. From exercise to weight loss, childrearing to productivity, market disruption to social revolution, and above all success, the right habits can change everything. 

Habits aren't destiny. They’re science, one which can transform our businesses, our communities, and our lives.

Thông Minh Hơn, Nhanh Hơn, Giỏi Hơn (Tái Bản 2018)

Thông minh hơn, nhanh hơn, giỏi hơn là kết quả nhiên cứu của Charles Duhigg về cơ chế hoạt động của năng suất và nỗ lực để tìm hiểu lý do vì sao một số cá nhân và doanh nghiệp lại đạt được năng suất cao hơn những cá nhân và doanh nghiệp khác rất nhiều. Tác giả chia cuốn sách ra thành tám chương, mỗi chương khám phá một ý tưởng có ảnh hưởng khác nhau đến việc thúc đẩy năng suất.

 Qua cuốn sách này, tác giả cũng chỉ cho bạn thấy làm thế nào để đưa ra những lựa chọn có thể tiếp thêm nhiên liệu cho năng suất làm việc. Đây thực sự là một cuốn cẩm nang về những chiến thuật và những cơ hội làm thay đổi cuộc sống và sự nghiệp của bạn

In the international best seller The Power of Habit, Pulitzer Prize-winning journalist Charles Duhigg explained why we do what we do. In Smarter Faster Better, he applies the same relentless curiosity, rigorous reporting and rich storytelling to explain how we can get better at the things we do. The result is a groundbreaking exploration of the science of productivity. A group of data scientists at Google embark on a four-year study of how the best teams function and find that how a group interacts is much more important than who is in the group. A marine corps general, faced with low morale among recruits, reimagines boot camp - and discovers that instilling a 'bias toward action' can turn even the most directionless teenagers into self-motivating achievers. The filmmakers behind Disney's Frozen are on the brink of catastrophe - until they shake up their team in just the right way, spurring a creative breakthrough that leads to one of the highest-grossing movies of all time. What do these people have in common? They know that productivity relies on making certain choices. The way we frame our daily decisions; the big ambitions we embrace and the easy goals we ignore; the cultures we establish as leaders to drive innovation: these are the things that separate the merely busy from the genuinely productive. At the core of Smarter Faster Better are eight key concepts - from motivation and goal setting to focus and decision making - that explain why some people and companies get so much done. Drawing on the latest findings in neuroscience, psychology and behavioural eco­nomics - as well as the experiences of CEOs, educational reformers, four-star generals, airplane pilots and Broadway songwriters - this painstakingly researched book explains that the most productive people, companies and organizations don't merely act differently. They view the world, and their choices, in profoundly different ways.